- Over 5.1 million impressions delivered and 22,877 clicks achieved across this season’s events. That’s a 13.3% increase in impressions, and a 63% increase in clicks from last season – great performance!
- PBP.com and PBDN.com achieved an average 12% CTR – double the IAB benchmark of .05 – .06%.
- Social Media garnered the highest rate of engagement serving 764k+ impressions, reaching 362k+ Facebook users, and 2.35% CTR.
2019/2020 Campaign
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